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The Power Of Video: How To Use Video Marketing To Grow Your Sales And Revenue
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Video marketing can help your business boost sales and conversions, improve SEO, and encourage social shares.
To create a video marketing strategy, you need to follow these steps:
Choose your target audience and find out where they spend their time.
You need to know who you are trying to reach and what platforms they use to watch videos. This will help you tailor your content and distribution strategy to their preferences and behaviors.
Connect with stakeholders to align on a plan for the video.
You need to get buy-in from your team, clients, or partners on the goals, budget, timeline, and expectations for the video. This will help you avoid misunderstandings and conflicts later on.
Set a timeline and budget for your video.
You need to determine how much time and money you can invest in your video production and promotion. This will help you prioritize your resources and set realistic deadlines.
Choose the best platform to distribute your video.
You need to decide where you want to upload and share your video, such as YouTube, Facebook, Instagram, LinkedIn, or your own website. This will help you optimize your video for each platform’s specifications and algorithms.
Develop messaging and choose the right types of video for your personas.
You need to craft a compelling story that resonates with your audience and showcases your value proposition. You also need to select the most suitable types of video for each stage of the buyer’s journey, such as explainer videos, educational videos, commercials, testimonials, product videos, etc.
Create a video script and storyboard.
You need to write a clear and concise script that covers the main points of your message and guides the viewer’s attention. You also need to create a storyboard that outlines the visual elements of your video, such as scenes, shots, transitions, graphics, etc.
Hire a professional video production company or do it yourself.
You need to decide whether you want to outsource your video production or handle it in-house. This will depend on your budget, skills, equipment, and quality standards. If you hire a professional company, you need to communicate your vision and feedback effectively throughout the process.
Edit and optimize your video for SEO and conversions.
You need to edit your video to make it engaging, polished, and consistent with your brand identity. You also need to optimize your video for SEO by using relevant keywords in your title, description, tags, captions, etc. You also need to add a clear call-to-action that encourages viewers to take the next step.
Promote your video across multiple channels.
You need to distribute your video to reach your target audience and drive traffic to your website or landing page. You can use owned media (such as email newsletters or blog posts), paid media (such as ads or sponsored posts), or earned media (such as reviews or shares) to amplify your reach.
Measure and analyze your video performance.
You need to track and evaluate how well your video is achieving your goals and engaging your audience. You can use metrics such as views, watch time, retention rate, click-through rate, conversion rate, social shares, comments, etc. You also need to use feedback and insights to improve your future videos.