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How Video Marketing Can Boost Your Brand, Traffic, And Sales: 5 Stats You Need To Know
Video marketing is not a new trend, but it is one that is growing rapidly and becoming more essential for businesses of all sizes and industries. Video marketing is the use of video content to promote a brand, product, service, or message to a target audience. Video marketing can take many forms, such as explainer videos, testimonials, tutorials, live streams, ads, and more.
But why should you invest in video marketing? What are the benefits of using video in your marketing strategy? And what are the statistics that back up these claims? Here are five reasons why you need video in your marketing strategy, with the stats to prove it.
Video boosts brand awareness and reach.
One of the main goals of any marketing campaign is to increase brand awareness and reach new audiences. Video is a powerful tool for achieving this goal, as it can capture attention, convey emotion, and tell a story in a way that other mediums cannot. Video can also help you rank higher on search engines, as Google favors websites that have video content. According to HubSpot1, 36% of marketers say the primary goal of their company’s video marketing efforts is to increase brand awareness and reach new audiences.
Video increases traffic and conversions.
Another benefit of video marketing is that it can drive more traffic to your website and increase conversions. Video can entice viewers to click on your links, visit your landing pages, and take action. Video can also showcase your products or services in a more engaging and persuasive way than text or images. According to SmallBizGenius2, using video on landing pages can increase conversion by 86%. According to Renderforest3, 78% of businesses agree that videos increase traffic.
Video generates leads and sales.
Video marketing can also help you generate more leads and sales for your business. Video can capture leads by offering valuable information, entertainment, or incentives in exchange for contact details. Video can also nurture leads by educating them about your offerings, addressing their pain points, and building trust and rapport. Video can also influence purchase decisions by showcasing the benefits, features, and social proof of your products or services. According to HubSpot1, 83% of video marketers said that videos help to generate leads. According to Renderforest3, 44% of people are more likely to buy a product after watching a video about it.
Video engages your audience and builds loyalty.
Video marketing can also help you engage your audience and build loyalty. Video can create a more personal and authentic connection with your viewers, as they can see your face, hear your voice, and feel your emotions. Video can also encourage interaction and feedback from your audience, as they can comment, like, share, and subscribe to your videos. Video can also foster loyalty by providing value, entertainment, or inspiration to your audience on a regular basis. According to Elite Content Marketer3, 66% of people would rather watch a short video about a product or service than read a text.
Video adapts to different platforms and devices.
Video marketing can also help you reach your audience on different platforms and devices. Video can be optimized for various social media channels, such as YouTube, Facebook, Instagram, TikTok, etc., each with its own best practices and preferences. Video can also be tailored for different devices, such as desktops, laptops, tablets, smartphones, etc., each with its own screen size and resolution. Video can also be formatted for different purposes, such as horizontal, vertical, square, etc., each with its own advantages and disadvantages. According to Cisco4, video traffic will make up 82% of all consumer traffic by the year 2022.
Conclusion
Video marketing is not only a popular and effective way of capturing the attention of audiences across the globe but also a valuable tool for achieving various marketing goals. Whether you want to increase brand awareness, traffic, conversions, leads, sales, engagement or loyalty; video marketing can help you do that. The statistics above show the clear benefits of video marketing campaigns and why you need video in your marketing strategy.